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Photo Library

The Canada Brand Photo Library is designed to provide high quality photographs for Canadian agriculture and food companies, industry, associations, and government to use in marketing and promotional materials involved in promoting Canadian food and agriculture products.

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Use of images – helpful hints

Much of Canada's brand character is communicated through the images we show to our export markets. Strategic selection of images can make a big difference in how Canada, its products and people are perceived. Here is some general advice on choosing and using photographs in international markets.

Our overall theme needs to be: "Quality is in our nature". But that does not limit us to natural landscapes and just-harvested crop photos. Showing the end product is just as important.

How and what to choose

In international research, we learned that buyers particularly want to see:

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