The Canada Brand Photo Library is designed to provide high quality photographs for Canadian agriculture and food companies, industry, associations, and government to use in marketing and promotional materials involved in promoting Canadian food and agriculture products.
- Alcoholic beverages
- Cheese and dairy
- City scenes
- Fish and seafood
- Fruits and nuts
- Functional foods and nutraceuticals
- Maple syrup products
- Prepared dishes
- Processed foods
- Science and innovation
- Service industry
- Special crops
Use of images – helpful hints
Much of Canada's brand character is communicated through the images we show to our export markets. Strategic selection of images can make a big difference in how Canada, its products and people are perceived. Here is some general advice on choosing and using photographs in international markets.
Our overall theme needs to be: "Quality is in our nature". But that does not limit us to natural landscapes and just-harvested crop photos. Showing the end product is just as important.
How and what to choose
In international research, we learned that buyers particularly want to see:
- where our products come from – agricultural and coastal scenes that give them a sense of our landscapes and environment
- our food – both at harvest and as close to the moment of consumption as possible (and obviously looking mouth-wateringly fresh and appetizing)
- people – especially people enjoying or about to enjoy our food products.
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