How to use the Canada Brand graphics
Building a strong brand requires that it be visible in as many ways and at as many touch-points as possible. The more you use the Canada Brand graphic elements, the more meaningful and instantly recognizable they will become— and the more everyone benefits!
Where to use the Canada Brand graphics
- On all marketing materials: brochures, fact sheets, point-of-sale signage, advertising
- Throughout trade show exhibit spaces
- On packaging and product labels
- On corporate materials: invoices, letterhead, business cards, presentations
- Provide them to your buyer/distributor under a co-branding agreement
How many / how much should you use?
That's up to you. You can use:
- Just the Canada Brand leaf
- The Canada Brand leaf and tag line
- The Canada Brand leaf, ribbon (swoosh) and tag line
- For Canada Brand Domestic Initiative use: the Canada Brand leaf and an appropriate tagline (together)
- For co-branding use: a specific graphic has been developed for use
Integrating Canada Brand graphics with your existing logo (for international use)
Consistency in how we look is critical to the success of the Canada Brand. To that end we have designed Canada Brand graphic elements that resonate with commercial buyers, telegraph key components of the brand, and demonstrate the range and quality of Canada's agriculture and food sector.
If your logo already features a maple leaf and you'd like to substitute our leaf for yours, you can. The following Canada Brand graphic elements cannot be altered. They are available for download here in various formats.
Design and layout assistance
Our goal is to help you implement the Canada Brand graphic elements as easily and effortlessly as possible.
The Canada Brand Style Guide outlines how to use the Canada Brand graphics. Please follow these guidelines when preparing any material with the Canada Brand graphics. Access to the graphics and photo library is reserved for Canada Brand members only. Please remember to send us your marketing materials before you print them!
For a copy, please contact firstname.lastname@example.org
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