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Domestic content statements

Using the Canada Brand logo and associated qualifying statements on your product labels and packaging will make it easier for consumers to find and purchase your food products in grocery stores, helping to increase your sales.

The following content statements have been prepared in:

  1. various simple designs, and
  2. various stylized designs

They can be downloaded in Encapsulated PostScript (EPS) format and are available in a variety of colours as indicated by the Joint Photographic Group (JPG) icons under each category.

Available now

Origin claims:
The use of "Product of Canada" and "Made in Canada" claims is voluntary. However, once a company chooses to make one of these claims, the product to which it is applied should meet these guidelines: Guidelines for "Product of Canada" and "Made in Canada" Claims (Canadian Food Inspection Agency)

Please note:
The stylized designs are primarily intended for the front of your packaging and the simple designs are better suited for the back of your packaging. We encourage you to use the stylized design since our research has clearly shown that having a domestic content statement on the front of a package in close proximity to the Canada Brand maple leaf is much more likely to attract consumer attention and lead to increased sales than when the statement is featured on the back.

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