The Canada Brand helps Canada’s food and agriculture industry differentiate their products as Canadian at home and internationally. It includes a suite of tools including graphics, images and messaging that can help you brand your products and leverage consumers' positive perceptions of Canada.
Who is eligible?
The Canada Brand is open to Canadian entities that have a role in producing, promoting or supporting Canadian food and agriculture products. To be eligible to use the Canada Brand, at least one of the two conditions must apply:
- Ingredients or inputs are originally grown, raised or harvested in Canada.
- Ingredients (either domestic, foreign, or a combination) have been transformed into a new product in Canada. For example, Canadian chocolate manufacturing from imported cocoa powder and local milk.
How do I become a Canada Brand member?
To become a Canada Brand member and access the member content you must complete the following three steps. Once we receive your application, we will process it and try to give you a final decision within 10 business days, as according to our Service Standards.
- Complete the Application for Use of Canada Brand Tools (PDF version - 6.5MB). This version of the
application form requires a PDF reader, visit Help with alternative formats if you are looking for information on PDF format. If the PDF version is not accessible, you can also use the web version of the form:
Web Version – Fill in the boxes
Once complete, print, scan and send the form to us by email:
Note: If you choose to use the Digital Signature option on the PDF form, you can directly email it to us without printing and scanning.
You may also fax it to us: 519-773-1616
Enroll in one of our secure sign-in methods to ensure your cyber security and be able to access the Canada Brand member content. You can learn more by visiting the cyber authentication renewal initiative frequently asked questions.
We recommend you complete step 3 after you submit the Canada Brand form to us. While this stage can be completed at any point, we will not be able to create your membership account without the secure sign-in.
Once your agreement is approved and you have enrolled in one of our secure sign-in methods, you may access the Canada Brand member content including our branding graphics and other tools.
Contact us if you have any difficulties with your Canada Brand application or require more information: firstname.lastname@example.org (or) 613.773.1545
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