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Canada Brand

The Canada Brand is designed to give the Canadian food and agriculture industry a competitive advantage, through a common strategy and set of tools.

The objective is to raise the profile of and help differentiate your Canadian food products from the competition. The strategy and its elements are free to use and were developed in collaboration with industry and the provincial governments.

New Canada Brand program coming soon!

The Canada Brand program is currently undergoing a refresh. Canada Brand will reopen for registration in Fall 2022, equipping the agriculture and agri-food sector with a modernized branding platform to increase competiveness in today’s digital business environment.

Current members will retain access until the program is relaunched. Should other industry members wish to access the original branding materials, please contact

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Using the Canada Brand

Approximately 800 Canadian agri-food businesses and associations across all sectors are using the Canada Brand to enhance their local and international promotions.

Are you eligible for the Canada Brand

The Canada Brand is open to Canadian entities that have a role in producing, promoting or supporting Canadian food and agriculture products. You are invited to join the Canada Brand and use our tools to complement and strengthen your marketing activities.

The basic eligibility requirements are that the products be grown, raised or harvested, or processed in Canada and produced in accordance with all relevant Canadian regulations related to exports.

How the Canada Brand can help you

Branding and graphics
Help your Canadian food products stand out from the competition and build recognition. Take advantage of graphics and design templates that have been tested with buyers and consumers in key international markets.
Photo library
Access an extensive bank of over 2500 high-quality photographs to use in your marketing and promotional materials. They can help communicate the attributes of your products to buyers and consumers.
Canadian content statements
Find commonly-used content statements that integrate our Canada Brand graphics such as "Product of Canada" or "Processed in Canada" to clearly identify and promote the Canadian content of your products.
Messaging on Canada's advantages
Use our messaging on the strengths of Canada's food industry to market your products. Give your products a sense of that "Canadian experience" that will appeal to your consumers.
Promotion at Canada Pavilions
As part of our Agriculture and Food Trade Show Service we showcase the Canada Brand graphics and identity throughout our Canada Pavilions at key international trade shows. Buyers and consumers attending these shows become familiar with the messaging and can link it to products using the brand.

Contact Canada Brand

Canada Brand
Agriculture and Agri-Food Canada
1341 Baseline Road
Ottawa ON  K1A 0C5
Facsimile: 613-773-1616

Service standards

Our goal is to achieve our service standards a minimum of 80% of the time under normal circumstances, we will:

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